Business impact of Blog

Blogging is nothing but a revolution in personal writing and instantaneous publishing. Unlike traditional media that require lead time for publishing, blogs are frequently updated, often daily, online journals of opinions, information and links to interesting content online. Blogging was initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions. Today, however, everyone from Fortune 500 companies to mom-and-pop shops are utilizing blogging along with other digital reach methods to increase their digital presence and inevitably increase their bottom line. In fact, if your business’s website does not have a blog (or “learning center”) that is actively updated on a regular basis, then you are missing a huge opportunity to increase your company’s visibility and therefore increase your digital reach—your potential client base and your bottom line.

In today’s internet-based society, business has to have a powerful online presence in order to stand out among the competitors. When someone goes to search for a professional or business in your industry, you want your name to come up close to the top of the list. How do you do that? With effective search engine optimization. So, the first benefit of blogging is it helps drive new traffic to your website and works closely with search engines and social media to do that.

In the past companies like Google put an emphasis on keywords—which words that you were using to market your business and how often those words appeared on your website. As technology has evolved, Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website in addition to the origination and quality of the content you post.  Click here to see how Google search engine works

It was found that the average company that blogs has 55% more visitors- Why are website visitors important? Because more visitors means more people to convert to leads and sales.    97% more inbound links- Why are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in search engines. 434% more  indexed pages- The more pages you have on your site, the better your chances of getting found in search engines. 

A business blog offers a more accessible, informal information-providing approach in which customers find enjoyment, get to know the company, and learn about products, achievements, and innovations. Whether you host your internal employee blog on a commercial site, on the webpage in a password protected location or on the Intranet, you have created a strong communication tool. Multiple people may post on the blog and information can be shared daily. No more waiting for the weekly one-page update or the monthly newsletter, employees can read company news every day. The blog differs from email in that a permanent record of posts is maintained by category. The second advantage is that all employees receive the same information at the same time.

In short, a blog can be particularly beneficial in:

·  Differentiating your business, products and services

·  Attracting prospects and developing new business opportunities

·  Promoting your business through the Media and online Public Relations

·  Acting as a central element of your Search Engine marketing

·  Researching and Developing new Markets, Products or Niches

·  Developing Communication channels to your market

·  Helping to enhance and build your visibility and brand

·  Positioning Yourself as the Expert

·  Improving Internal Communications