Background:
The
e–payments landscape in Singapore was previously dominated by two major card
issuers with non–interoperable cards. The Infocomm Development Authority
launched an initiative to develop an innovative standard that would provide an
interoperable platform in order to boost local micropayments and open up
e–payment services for consumers. The result was a pioneering ISO standard –
the Contactless e-Purse Application Standard (CEPAS). This open standard, with
unique security and high performance features, enabled multiple payment
applications offered by different issuers, to be on a single smart card.
Challenges:
When
consumers or business customers use their cards to make purchases, two
processes are set in motion. First, there is a data or information process and secondly,
there is a payment or financial settlement process. The data process is
empowering, yielding valuable market information and the opportunity to monetize
it. The payments process can be enriching, although this depends on how the
profits are distributed along the value chain and the positioning and business
practices of the stakeholders involved.
As
card usage grows throughout the region, the volume of data processing is driving
the trend towards specialist payment processors. However, there are new challenges
arising as this ecosystem develops such as:
- Challenges
and trade–offs in the development and deployment of this platfor
- Orchestrating
the efforts of multiple stakeholders and balancing various stakeholders'
legitimate interests.
-
Incentivizing
investment in supporting infrastructure and complementary innovations
- Promoting
the adoption and diffusion of the cards by consumers and merchants
Stakeholders and their
motivations/incentives:
There were various stakeholders
affected by the CEPAS alliance including consumers, card issuers, companies
using e-payment systems, and the Singapore government. The card issuers preferred
the new e-payment system because it might prove to be cost effective on long
run. Moreover, the objective here was to move away towards a common environment
i.e. using single card across all systems. This change has potential to
increase revenues by driving down the costs.
Innovations:
More and more markets are adopting contact-less technology and
Consumers and retailers have experienced the benefits in speed and convenience
as well as reliability of contact-less devices. Contact-less cards have proven
their advantages in numerous implementations, especially in the transport /
ticketing and payment markets.
Motivation:
Developments
in Singapore’s payments ecosystem are the outcome of strategic government
planning based upon commercial principles. The government’s Infocomm
Development Agency (iDA) has been promoting innovation in payment card
technology and services with the introduction of contact-less payments using
mobile phones, based upon near-field communications technology (NFC). The iDA has
also adopted a policy requiring the full interoperability of the NFC networks
that have been trialled since the latter part of 2008. This means that
compliant cards can be used in either system or across other systems, thereby
ensuring a competitive market for the card industry. The iDA’s approach, put in
place in January 2008 with the establishment of an NFC Roundtable, involving the
banks, card schemes, telecoms operators and others, was supported by the
findings of a report that stated that a system of fully interoperable NFC
networks would create a market eight times larger than non-interoperable
networks. The iDA agreed to act as project leader to set up a Trusted Third
Party (TTP) to provide management and service delivery.
Key Risks:
There were several
risks to the CEPAS initiative, like the readiness of the consumers to accept
the change which can be overcome by marketing it on a large scale and letting
them all know about the benefits gained after the switch. Another risk I believe
can be the extensive terminalisation and more importantly, a common terminal network
across all card managers which can be mitigated by developing terminals at
places that are most likely to be visited by card holders.